Woodwell Barn:
Stock Plot Relaunch

Project Overview

Our client, Distinctive Developments, had one final plot at their development in Rutland, on the market for over a year with multiple fall-throughs. They needed a fresh approach to attract new buyers and secure a sale.

With The Hortons Studio Relaunch Package, we delivered:

  • Fresh professional photography plus a range of video formats including guided, fly-through and narrated tours.

  • A brand-new listing published across all major property portals, including hortons.co.

  • A targeted 4-week campaign across Instagram and Facebook, reaching 71.5k+ combined followers.

  • Dedicated agent-led viewings, negotiations, and full sales progression from start to finish.

The Result

Our relaunch reignited interest, driving the visibility and engagement needed to sell the property within weeks after months on the market.

Video Examples

First Video A guided cinematic video tour designed for listing platforms and buyer qualification

Second Video: A fast-paced, social-first walkthrough video optimised for TikTok, Instagram Reels, and social media reach

Sales Strategy

Qualified leads were passed to Hortons, who were appointed as the selling agents, with the property represented by Rutland and East Leicestershire specialist partner Tom Sturton. Tom managed all viewings, buyer negotiations, and progression, ensuring a seamless transition from marketing activity to active sales conversion.

Content Performance Highlights

Our social media marketing campaign generated impressive engagement across video tours, carousel posts, and Instagram stories. By sharing content across multiple platforms including Facebook, Instagram, TikTok and YouTube, we were able to reach diverse audiences and showcase the property through a variety of formats, maximising visibility and interaction. Here are the interaction stats from our social media campaign:

49
Comments

112,491
Views

1,367
Likes

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