In this phase, we proposed building the full brand and marketing foundation required for the development. This included creating the development’s identity, rebranding Saga Construction into Green Dragon Homes, establishing site branding, and planning the entire campaign structure. We also outlined the strategic timeline, content trigger points, and the infrastructure for social, email and the dedicated landing page with an optimised sales funnel.

We proposed capturing content throughout the build at pre-planned trigger points, producing a three-part documentary series, and launching early teaser activity on major property portals. This phase also included starting brochure development and initial merchandise design

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process, it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

In the final phase, we proposed delivering a full launch event with a full dedicated team, catering, guided viewings and branded merchandise. We also outlined a post-launch email and social media campaign to maintain momentum, alongside working with a dedicated partner agent to support viewings, negotiations and sales progression through to completion.