Team 1 — The Hortons Studio

Daniel Cassidy

Founder

Daniel Cassidy, Founder, leads The Hortons Studio team and brings a unique combination of creative and commercial experience. With many years of experience working as an estate agent, specialising in the sale and acquisition of investment and development opportunities, Daniel has an unrivalled understanding of the challenges facing small to medium-sized developers. His expertise lies in helping clients maximise the value of their developments by creating demand, driving urgency, and ensuring properties sell quickly.

Adam Horton

Co-Founder

Adam Horton, Co-Founder, is best known as the founder of Hortons, one of the UK's first and most successful estate agency brokerages. Under his leadership, Hortons has become recognised for its innovative marketing, distinctive brand, and pioneering approach to digital content, setting new standards in how estate agency businesses engage with clients and audiences.

Now, through The Hortons Studio, Adam works alongside Founder and Managing Director Daniel Cassidy to bring that same forward-thinking creativity to the marketing of new build homes. His deep understanding of storytelling, brand positioning, and consumer behaviour enables developers to build excitement around their projects, connect with buyers, and achieve faster sales through strategic, high-impact campaigns.

Tom Fowkes

Senior Content Creator

Tom is an extraordinary visual storyteller with an exceptional eye for detail, whether behind the camera filming or photographing. His ability to visualise the end result allows him to produce cutting-edge, highly creative, and compelling content. Tom's distinctive style and talent have become a source of inspiration for many across the property industry. More than simply capturing a story, Tom has a rare ability to sell a lifestyle through his work.

Jacob Hawkins

Graphic Designer

Jacob is a graphic designer and illustrator who has spent the past four years working exclusively within the property industry. During this time, he has developed a deep understanding of the needs of property developers and has been responsible for shaping the brand identities of some of the region's most significant new home developments. A true creative, Jacob brings a fresh perspective to every project, drawing inspiration from beyond the industry to create distinctive, forward-thinking designs that help developers and property brands stand out.

Leah Nelson

Marketing Assistant

Leah is a multi-disciplinary marketer whose expertise spans content creation, campaign management, and social media strategy. She drives all aspects of marketing delivery at The Hortons Studio, bringing both creativity and structure to every campaign. With a background in the property industry, Leah has developed a specialist understanding of how to craft strategies that resonate with audiences and deliver exceptional results for developers and property brands.

Lucy Astbury

Operations Executive

Lucy has worked within both estate agency and new build development before specialising in operations. She is the vital link between the creative and marketing teams, combining her understanding of marketing with first-hand sales experience to ensure every project runs seamlessly. Lucy works closely with developers to coordinate each stage of a development, ensuring that strategy, communication, and execution align perfectly to deliver results.