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Seen. Sought. Sold.

From £12,000+VAT

A Structured Marketing & Launch System for Independent Developers

Seen, Sought, Sold is a four-step marketing and launch system designed specifically for independent developers building between 2 - 30 homes. It aligns brand positioning, structured demand generation and coordinated sales execution from day one.

This system is designed to protect values, build anticipation, generate qualified demand & competition, all while maintaining control during the most commercially sensitive phase of a development.

Our Process

  • 01. Laying the Foundations

    Positioning before visibility.

    Before exposure, we establish clarity. This stage defines the development’s name and brand identity, sets the market positioning strategy, and builds the core infrastructure required for launch, including a dedicated landing page with data capture, email campaign systems, and considered on-site branding with clear calls to action. The result is a development that enters the market with intent, not noise.

  • 02. Building the Narrative

    Shaping the story before revealing the detail.
    Once the foundations are in place, we craft the narrative that will carry the development to market. This includes professional photography and video, structured content planning, brochure and supporting material design, “Coming Soon” listings, and a coordinated early-interest content strategy. Controlled visibility ensures anticipation is built deliberately and measured effectively.

  • 03. Campaign Execution

    A focused four-week demand strategy.
    With positioning and narrative established, execution becomes structured and deliberate. This stage coordinates scheduled social releases, targeted buyer email campaigns, a timed listing launch, and an RSVP-driven launch event with VIP access reserved for verified, proceedable buyers. Momentum is not left to chance, demand is built methodically and introduced to the market with control.

  • 04. Converting Demand

    Marketing and sales aligned.
    Once visibility has generated qualified interest, the focus shifts to structured conversion. Through an exclusive launch event, managed viewing processes, strategic plot release sequencing and a post-launch momentum campaign, demand is channelled effectively and professionally. The objective is straightforward: generate visibility, structure demand, and convert with control.

Optional Extra

Development Journey
Short Film

A professionally produced three-part docu-series of the development journey, from concept through to completion.

This content forms part of the wider marketing campaign, while also providing buyers with deeper insight into the build, the people behind it, and the vision driving the scheme. It helps purchasers buy into the story and build confidence in what may be an unfamiliar independent developer, often resulting in stronger achieved sale prices. 

£3,000 +VAT

Watch series

    • Up to 4 Homes

      • From £12,000 + VAT

    • 5 - 15 Homes

      • £16,000 + VAT

    • 15 - 30 Homes

      • £20,000 + VAT


  • For developers building regularly and seeking long-term commercial alignment.

    £1,750 + VAT - Per month.


    Designed for a select number of ongoing development partners, this programme embeds structured marketing and sales strategy across your wider pipeline and business, not just one project.

    Includes:

    • One full Seen, Sought, Sold campaign annually

    • Ongoing developer brand support between projects

    • Early involvement at land appraisal and pre planning stages for new developments

    • One additional usage of Step 1 (laying the foundations) annually to start on a new development 

    • Guaranteed campaign commencement window upon securing a new site


    This model ensures continuity of positioning, consistency of presentation, and alignment between marketing strategy and sales execution across a developers brand and each development. 


  • For developers who prefer payment to align with property sale completions, a reduced upfront structure with a percentage payable on sale can be arranged - subject to T & C’s.


    Terms are agreed alongside the sales instruction with Hortons, ensuring clarity and alignment throughout the campaign lifecycle.


    The shared success payment structure is only available should the developer use Hortons as their sole selling agent. 

Payment options

Start Your Enquiry

Find Your Ideal Package

  • 02. Development Branding Package

    £3,000+VAT
    Dedicated brand for your development

    Find Out More

  • 03. Sales Funnel Website

    £2,000+VAT
    Pre-launch demand capture & buyer qualification

    Find Out More

  • 04. New Build Digital Media

    Starting from £150+VAT
    Professional photography, video & development content

    Find Out More

  • 05. Stock Plot Relaunch

    £1,500+VAT
    Structured intervention to reset momentum

    Find Out More